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We've been told that a name is everything.  So, what were we thinking when we chose the name HICK?  Well, we were thinking more about the concepts of important business ethics than how a guest like you might take our name.

Our founder, Mel Atwood, coined the term during an address to independent travel agents during an international conference in January of 2005.  His topic?  "Putting Relationships Back Into Marketing."  During the course of his presentation he outlined 4 key elements to keep in mind when developing ones business, during marketing, and when working with clients.  These keys are in our name!

Honesty Charity
Integrity Kindness

Join us in taking Business
Ethics to a higher level!

Our mission is to provide a structure of self-monitoring of solid business practice.  Through voluntary agreement and our commitment program, members make an agreement that they will do business with Honesty, Integrity, Charity, and Kindness.

All members go through a review process to become "Confirmed Members".  Our board of experienced online Business Professionals review the practices of each member and issue a Confirmed Status.  Only companies with the highest quality business ethics will be confirmed.  In an effort to represent only the best of the best, members will continue to monitor the ongoing business practices of all members.

Letter From The Founder:

Dear Visitor,

I am not perfect! I only know of one man who ever was.

Again, I'm not perfect... I can only say that at the end of each day, I have strived to be the best person I could be and practice business in the best possible manner.

Simplicity is often taken for granted. It seems the more complex something is the more valuable it becomes; the more buttons, the more features, the more options, the more additions... it even extends to size, the bigger something is the more important it must be. Have you seen the remote controls they have these days? All in one for DVD player, VCR, Cable Box, TV, and Radio/CD player... Have you ever seen some of those corporate contracts? It seems they keep getting longer. I remember when Non-Disclosure agreements were just 1 or 2 pages, but today it seems that they are 5-7 pages long.

Wooo... have you seen the forms you have to fill out at the doctors office? Sheesh... I haven't even heard of some of those things they ask you if you've had. LOL!

Complexity in my opinion is over rated!

"Get simple," I say! Get simple!

You've heard K.I.S.S. Everyone has! It just seems to go right in and right out of peoples heads. Well I want it to stick! I say, "Be a H.I.C.K."

There is NOTHING more simple than being honest. I didn't say easy... I said simple. Sometimes the simplest of things seem the hardest to do. If you never tell a lie, you don't have to remember who you told what to, or when.

Maintaining ones integrity is simple. Simply do what you say you are going to do! Hold fast to the core values that are defined by your inner self.

Serving others is simple, Service is the purest form of charity. Helping others, mentoring others, teaching others are all forms of service. Some times just taking a few extra minutes to show someone you are interested in them and care about them can be the most simple way to serve others. Mother Teresa lived a simple life of service and while her selfless and life long commitment to service took her places many would never go, we have opportunities for service each day as we work with others. It's just about going 'The Extra Mile."

Being kind is simple. This is perhaps the hardest of all... "doing someone right when they've done you wrong..." that's true kindness. It's easy to be nice to someone that's nice to you. Try being kind to someone who has taken advantage of you or hurt you in some way.

A "hick" is someone with a simple mind and is often meant derogatory when used. I intend to change that! I am PROUD to be a H.I.C.K.!

Being a Hick means thinking simply and the most simple way to live is:

- Through Honesty [H]    
- With Integrity [I]    
- Showing Charity [C]    
- Being Kind [K]    

I invite you to make the commitment today to be a H.I.C.K. with me!

To your success!

Mel Atwood

 

It's never been a better time to make the commitment to practice business with the highest level of business ethics.  The way you deal with those you do business with speaks volumes to the character and professionalism of your business.

Join us today in
Demanding Extraordinary Business Ethics!

Click Here

PS. Be sure to review the benefits of joining.


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